A leading publicly traded Japanese advertising holding requested to build a media plan performance analytics platform. Tracking metrics provide invaluable insights to campaigns performance which ultimately allow for a better service to the customers, driving enormous value to the company and its shareholders.
The platform had to manage ads in order to understand campaigns’ performance using various data sources.
Our team was challenged with building the platform over the huge amounts of data streaming pipelines and required scalable, high-load implementations to achieve the goal.
Along with metrics monitoring module our team have developer campaign metrics forecasting module based on which valuable campaign-related decisions are made.
Solution had to be scalable to petabytes of data with stateless and stateful data points.
Processing of huge stream of data with tf.Datasets for further pushing it to the model which is responsible for metrics forecasting.
Configuration tf.FIFOQueue to efficiently pass train and test data into the model.
Model optimization with TensorRT which doesn't support numerous operations.
Our team has created a whole stack of technologies and corresponding dashboards to visualize the analyzed data and current campaigns performance.
Platform was built as a scalable micro-services solution with the ability to process data from hundreds of campaigns successively, asynchronously and in parallel.
Additional work was done to handle stateless and stateful data points in streams.
We have delivered a complex media plan performance analysis platform for ads management service.
Implementation allowed our client to get significant campaign quality improvements, resulting in a more tailored communication strategy, delivering more fitting ads for customers and increasing the bottomline revenue results.
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Yuliya is a co-founder and COO of DataRoot Labs, where she oversees operations, sales, communication, and Startup Venture Services. She brings onboard business and venture capital experience that she gained at a leading tech investment company in CEE, where she oversaw numerous deals and managed a portfolio across various tech niches including AI and IT service companies.