Out client is one of the largest CPA networks in Eastern Europe.
In the client’s business model, a gap between the payment from the CPA to affiliate and the payment from customer to CPA, gives a customer the time to change their mind about the purchase. The above leads to suppressed conversion purchase rates.
We were challenged with reducing those revenue losses by analyzing the customer behavior on the web pages, predicting and preventing such cases.
Yuliya is a co-founder and COO of DataRoot Labs, where she oversees operations, sales, communication, and Startup Venture Services. She brings onboard business and venture capital experience that she gained at a leading tech investment company in CEE, where she oversaw numerous deals and managed a portfolio across various tech niches including AI and IT service companies.