Jobiak Founder Venkat Janapareddy: Building an AI-Powered Marketplace for Job Optimization and Distribution

Venkat Janapareddy: I have been in the resource augmentation and job tech business for the past 20 years with two successful exits under my belt. I am very passionate about this industry and always inquisitive about the opportunities that the changing landscape presents. I saw a huge opportunity with the shift of looking for jobs on search engine and social media platforms instead of the traditional means such as job boards.

The idea of Jobiak was formed with the launch of Google for Jobs which required enterprises to follow a specific schema to post their jobs. This evolved into a bigger vision of Jobiak becoming the global marketplace for job optimization and distribution.

Jobiak automatically optimizes job posts for high ranking using machine-generated keywords, titles and descriptions, based on analysis of both real-time information and learnings from millions of monitored postings. Jobiak’s advanced Artificial Intelligence (AI) powered machine learning (ML) tools are designed specifically for job postings, scouring millions of job descriptions to ensure a high degree of accuracy.

Our platform has been trained to automatically recognize all of the key Google tag attributes including title, job location, job description, date posted, and hiring organization. Once identified, Jobiak automatically transforms those attributes into the required HTML and JSON schema tags. Next, Jobiak embeds each tag within the job posting, publishes the page to the web, and then signals to Google to crawl this new job post.

While Jobiak’s AI patent backed model may appear to be a simple solution for recruiters, it is composed of 400,000 man-hours of data collection that scoured three million of job descriptions to ensure a high degree of accuracy, and is trained on a daily basis to generate high-performing keywords and make real-time SEO adjustments based on local market demand.

Jobiak’s sophisticated modeling accounts for over 25 “signals” that factor into Google for Jobs rankings. It automatically optimizes job posts for the highest rank mathematically possible, using machine-generated keywords, titles and descriptions, based on analysis of both real-time information and learnings from millions of monitored postings.

Jobiak is currently the only solution in the recruiting industry with the power to fully automate and dynamically optimize listings on Google for Jobs, in real time, in as little as 48 hours.

80% of our employees are engineers and 30% of them work on our platform and 70% of them work on ML, feature engineering and training our ML models. AI and ML skills are still relatively new and hiring has been the biggest challenge for us.

Over 73% of all job searches start on Google. 34% of all job searches drop off due to the inefficiencies of the current process of connecting job seekers with job givers. We believe Google is in a great position to capitalize on this situation by connecting the candidates directly with employers and thereby create a great job seeking experience. All intermediaries, especially job boards, need to adapt in order to survive, keeping in mind the changing needs and current pain points faced by the stakeholders.

Even the market leader Indeed is at risk of losing a substantial share of its current market if Google, Facebook and Microsoft were to partner with Jobiak which will enable them to capture every online job, optimize and make them available to job seekers in their search results.

Jobiak is an AI-driven, ML based job tech platform which has been built for aiding social and search platforms to directly connect candidates with enterprises. Our goal is to help the entire recruitment ecosystem meet their specific goals by being THE global marketplace for job optimization and distribution. Whilst Google for Jobs is currently the biggest opportunity, companies like Facebook for Jobs, Bing for Jobs, Twitter etc. can equally benefit by partnering with Jobiak.

We are currently meeting our industry leading success metrics on posting, ranking jobs and generating applications for enterprises. This has been our immediate goal which we are consistently accomplishing. Our next goal is to be able to scrape and optimize every online job there on career sites which is waiting to be filled. Within 3-5 years, our goal is to be the #1 AI-driven, ML based global marketplace for job optimization and distribution (very similar to global distribution systems i.e. Sabre, Amadeus, Travelport etc.).

As a serial entrepreneur, I’ve always enjoyed finding opportunities that are disruptive to the HRTech industry and going through the whole start-up journey which can be challenging at times. My background in recruiting and staffing and my interest in applying ML technology to simplify hard problems helped me become more successful.

I love Office Space movie and HBO Silicon Valley. They are fun and showcase start-up life and ups/downs of being an entrepreneur. I really like deepmind blog. There are a lot of blogs on our site on Google for Jobs and you might find some of them very helpful especially this one.

Jobiak’s primary target end user is the recruiter who is currently struggling to win the talent war cost effectively and in a timely fashion. Jobiak is targeting the individual recruiter and talent acquisition managers within a company. We believe this is an underserved community starving for solutions for their day to day challenges. They are focused on getting qualified candidates into their pipeline as quickly and efficiently as possible.

They have to rely on stretched and limited IT resources, to do the necessary coding and maintain the required jobs schema, for Google for Jobs to be an effective recruitment channel. Our goal is to remove/reduce recruiters` reliance on IT resources, which sometimes adds substantial delays in fulfilling critical time-bound jobs and become self-sufficient in meeting their recruitment goals. In addition, our fully automated tool allows recruiters to focus more on planning and strategy and less on clerical tasks thereby improving their overall productivity substantially.

Google, Bing and Facebook have entered the jobs space and they want to disrupt the job industry and fundamentally change how job seekers connect with employers; I expect more than 80% of job seekers applying for jobs on these three platforms in five years.